5 Tips to Increase Organic Website Traffic with Savvy SEO
Search engine optimization (SEO) has come a long way since the term was first coined in the mid-1990s. In the early days of search engines (remember AltaVista and Ask Jeeves?), ranking highly in search results required little more than writing sufficient content and packing it full of more keywords than your competitors — a practice known as keyword stuffing. In 2000, Google changed the game with its Toolbar PageRank update, which allowed it to rank page importance by the number of quality links pointing to it.